Hayley RodgersLinkedIn

A social system
your team
can run.

STRATEGYSYSTEMSENABLEMENTCOACHING
STRATEGYSYSTEMSENABLEMENTCOACHING

I help tech and SaaS teams build their social systems.

Strategy, enablement and coaching built for teams that want to run social themselves.

01

Foundations

Positioning, content pillars, platform mix, a 90-day roadmap. All the groundwork that should exist before anyone even thinks about posting, done properly and in one go instead of pieced together as you go along.

02

Enablement Resources

Playbooks, templates, guidelines, batching workflows, calendars. The stuff your team will actually open and use every week. This is the one bit I build hands-on, because a system nobody can pick up isn't really a system, is it.

03

Coaching & Workshops

Team training and 1:1 sessions so your people feel properly confident running the whole thing themselves. Hooks, growth tactics, comment culture, all the bits that feel a bit unglamorous but matter. I teach it, your team takes it from there.

Ways we can
work together

Not everyone needs the full build straight away, so here's how it breaks down.

Strategy Session

A single working session to get your positioning, pillars and platform mix sorted, plus a roadmap you can take away and run with yourself. The lowest-commitment way to see if we're a good fit.

Foundations Build

The full strategic groundwork plus a starter set of enablement resources, templates and guidelines your team can start using straight away.

Full Handover

The Strategy Session and Foundations Build, plus coaching and workshops that get your whole team confident running it themselves. This is the one that ends with you not needing me anymore.

10 years in-house for global tech and telecoms companies.

So I know what founders and marketing teams in this space actually need, mostly because I've sat on both sides of the table myself.

I'm not here to post on your behalf, and I'm definitely not angling for a retainer to keep doing it for you forever. I build the foundations, hand over what your team needs, and teach them to run it.

Tell me what you're building and where social fits in. Free 30-minute intro call.